Independent Product Thesis · June 2026
PROJECT
PHOENIX
Some customers don't disappear.
They simply disconnect.
They simply disconnect.
The First Repayment Is Not Financial.
It Is Emotional.
It Is Emotional.
2.828.377.689 TL
A question worth exploring.
What if a lost customer isn't actually lost?
Project Phoenix explores the intersection of Behavioral Finance, AI Systems, Gamification and Digital Banking.
The complete thesis is not publicly available.
If you'd like to review the full concept, request private access below.
Some customers don't disappear.
They simply disconnect.
They simply disconnect.
Arya Yıldırım
Growth · Product Strategy · AI Systems · Neuromarketing · Behavioral Design
Project Phoenix was inspired by a real-world user experience and developed as an independent product thesis exploring customer recovery, engagement and financial behavior.
Rather than asking how to collect debt more efficiently, it asks a different question:
Can disconnected customers become valuable customers again?